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About Us

Proform Sport Science is based in Wigan, UK and owned and run by Dr Howard Hurst. Howard has worked as a university Senior Lecturer in Sport, Exercise & Nutritional Sciences for over 20 and run Proform Sport Science alongside this role before focusing on consultancy work full time. During the past 20 years he has helped athletes globally from amateur to professional to optimise their nutrition to support health and performance.

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Howard has also published over 70 journal papers and book chapters on nutrition and sports science (you can view these at  https://www.researchgate.net/profile/Howard_Hurst and has over 25 years of racing experience in Downhill Mountain Biking, running and triathlon up to ultra distance events. This has given him a wealth of personal and practical experience to support his evidence-based practice.

 

Qualifications and accreditations

 

  • PhD in Sport, Exercise & Nutrition Sciences

  • M.Phil Sport Science

  • BSc (Hons) Sport, Physical Education and IT (1st Class Honors)

  • Post Graduate Certificate for Teaching & Learning in Higher Education

  • ISAK Level 1 Anthropometrist

  • Association for Nutrition Registered Nutritionist (RNutr) 

  • UK Anti-Doping Clean Sport Advisor

  • British Cycling Club Coach

  • MIAS Level 2 Mountain Bike Leader

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Who we've worked with​​​​​

Image of Dr Howard Hurst, Sports Nutritionist
Swedish Cycling Federation logo
Wiggins professional Cycling team logo
Team Madison Genesis Cycling logo
Cycling Weekly magazine logo
Cycling Ireland logo
Wigan Warriors Rugby League club logo
Preston North End Football club logo

How can we help you?

At Proform Sport Science we pride ourselves on providing an evidence-based, food first approach to nutrition and training. We will help you understand how to fuel your daily activities and help you reach your personal goals by implementing dietary changes that are sustainable long term, unlike most fad diets, whilst developing effective training plans.

 

Whether your goals are to simply improve health, or to optimise sporting performance, our range of services can help you achieve these. Take a look at some of the feedback from our clients on the testimonials page here for how we have helped them thrive and excel.

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Additionally, we also provide nutrition education through seminars and workshops to clubs, schools and business. We will also be launching an online performance nutrition course over the next few months. 

Through our services we can help with the following aspects:

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  • Improve nutritional awareness and education

  • Advise on meal planning (or do this for you)

  • Address nutritional deficiencies

  • Assess & Improve body composition (lose fat and/ or muscle gain)

  • Improve sports and exercise performance

  • Help you recovery better and reduce fatigue

  • Optimise fuelling before, during and after exercise

  • Tailor race nutrition strategies

  • Reduce the risk of injury and illness

  • Advise on safe supplement use

  • Advise on nutrition for young athletes

Female tracking her nutrition intake on her mobile phone
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