About Me

Proform Sport Science is owned and run by myself, Dr Howard Hurst. Over the past 20 years I have held several lecturing positions at colleges and universities. For the past 15 years I have worked full time as a Senior Lecturer in Sport, Exercise & Nutritional Scientist at the University of Central Lancashire and as a result of my work and research with teams and individual athletes over the years decided to set up Proform Sport Science in 2015 to provide expert consultancy on performance nutrition and coaching. 


Previous consultancy roles:

Over the years I have been privileged to worked with athletes and teams at all levels from beginner to professional and provided sport science and nutritional support to the following sports and teams:​

  • Team Madison-Genesis Professional Cycling

  • Team Wiggins Professional Cycling

  • GB Age Group Triathletes

  • Wigan Warrior RLFC

  • Preston North End FC

  • Bolton Wanderers FC

  • Swedish National and Olympic Mountain Bike teams

  • Elite & Amatuer Marathon and ultra-marathon runners

  • Road Cyclists


Qualifications and accreditation:


Phd in Sport Science

M.Phil Sport Science

BSc (Hons) Sport, Physical Education and IT (1st Class)

Post Graduate Certificate for Teaching & Learning in Higher Education

ISAK Level 1 Anthropometrist

Registered Nutritionist for Sport (RNutr) with the Association for Nutrition

British Cycling Club Coach

Focus Strength Training Certification

Along with my qualifications and consultancy work, I am also actively involved in sport science research, with a particular interested in cycling and endurance sports and ergogenic aids, and I have published over 50 peer reviewed journal papers and book chapters. You can view these at  https://www.researchgate.net/profile/Howard_Hurst. This ensures the advice provided to clients is backed up with scientific evidence and that I am informed on the latest developments in sport science and nutrition. 


As an athlete, I have over 25 years of racing experience in running and cycling and now competes in triathlons at all distances from Sprint to Ironman and have completed running events from 5km to 80km ultra marathons. This has given me a wealth of personal, practical experience to back up my academic qualifications.

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